Newretro.net x Wice
NEWRETRO.NET × WICE · SNEAKER DIRECTIONS · JULY 2026
Eight ways a song becomes a shoe.
You said you were down for anything. So we stopped talking and drew.
These are eight finished directions, not a moodboard. Every one is built to actually be made, on a real last, with a real print method. Nothing here is decoration for a deck.
The language is the same across all eight and it is deliberately quiet: clean leather, three flat stripes, two small marks. Your wordmark and ours. No loud all over print, nothing that will look dated in a year.
One constraint worth knowing, because it shaped every design: the sole is always white. It is the one part of this shoe that cannot be recoloured. Everything above it can be anything.
01
Speedline Outrun
Low top
White leather
Diagonal speed stripes in magenta, orange and purple. WICE large on the side panel.
STAR FIGHTER 2017 on the heel
white, fixed. the one part we cannot recolour
02
Cosmos Block
Low top
White leather
One thick cyan block on the side panel, hot pink and purple hairlines above it.
COSMOS 2026 on the heel
white, fixed. the one part we cannot recolour
03
Block Mono
High top
White leather
One thick black block with chrome silver and pale grey hairlines. No colour at all.
WE ARE ALL ONE WITH THE WAVE on the heel
white, fixed. the one part we cannot recolour
04
Charcoal Star Fighter
Low top
Charcoal grey leather
Diagonal speed stripes in hot pink, cyan and white. WICE large on the side panel.
STAR FIGHTER 2017 on the heel
white, fixed. the one part we cannot recolour
05
Ink Navy
High top
Deep ink navy leather
Horizontal stripes in sky blue, cherry blossom pink and cream, on cream laces.
no text, marks only
white, fixed. the one part we cannot recolour
06
Blackout Band
High top
Matte black leather
One thin three colour band around the shoe right above the midsole.
no text, marks only
white, fixed. the one part we cannot recolour
07
Blackout Chrome
Low top
Matte black leather
Diagonal speed stripes in chrome silver, mid grey and one red. WICE large on the side panel.
WE ARE ALL ONE WITH THE WAVE on the heel
white, fixed. the one part we cannot recolour
08
Blackout Tokyo
Low top
Matte black leather
Diagonal speed stripes in sky blue, cherry blossom pink and white.
no text, marks only
white, fixed. the one part we cannot recolour
How this works
SO YOU KNOW WHAT YOU ARE SAYING YES TO
We build, you approve
We design it, shoot it, write it, build the page, ship it and handle every support email. You are never doing production work.
A pair in your hands first
A physical sample reaches you before a single pair is printed. If it does not look right in person, it does not get made.
Numbered, then closed
Every pair gets a number in the order it is bought. 001 is yours and is not for sale. The shoe is up for thirty days, then it is gone.
The terms from June
Nothing from you upfront, 15 percent of net sales, paid once the return window closes. Same as we said in the first message.
What we need back
ABOUT TEN MINUTES OF YOUR TIME
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01
Which direction, by number.One is enough. Two if you want a low top and a high top in the same drop.
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02
The track, and who controls it.Do you hold both the recording and the publishing, or is NewRetroWave Records in the chain? We would rather know now than halfway through a campaign.
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03
Your email, EU shoe size and address.We want to send you a pair from the current line this week. Free, no strings, nothing to sign. Hold one before you put your name on one.
Newretro.net
The images on this page are design visualisations, not photographs of a finished pair. Silhouettes, sole units and lace colours are shown as they really are on the last we would produce on. The wordmarks are drawn to position and scale; final artwork would use your own files. This page is unlisted and nothing goes out without your yes.