Initiator of the Streetwear
Streetwear's ancestor is actually Urbanwear. Those born between 1970 and 1980 are sure to have heard of Urbanwear in their youth at least once.
Streetwear was originally revealed in 1980 by Los Angeles surfers, skateboarders and hiphop audiences. The reason for this style became so popular is to look contrary but elegant. Of course, at that time, such products were not considered luxury and did not even seem to be a profitable investment by any brand. Therefore, young people started to create their own style by making different combinations of sports products they bought. Sometimes they even produced products themselves.
Luxury brands such as Supreme, A bathing ape and Stüssy, which we know today, were not a clothing brand at that time. When Streetwear became famous , Shawn Stussy started producing and selling T-shirts for the Streetwear style.
After California, Skateboarding and Hip-hop began to spread in New York. With this spread, Streetwear was also gradually being heard in the rest of the states and cities of USA. During this period, Supreme was founded in New York. Supreme labels, launched by James Jebbia, have created a cult of themselves over the years. We are now seeing the Supreme logo almost everywhere. Today one of the most important actors in achieving Streetwear's popularity is Supreme.
As usual, to influence anything to go stratospheric, the Celebrities rundown should be included, and Streetwear is the same. From Kanye West and his Yeezy line to Rihanna's Fenty x Puma accumulations in addition to different famous people turning into the faces sportswear brands (Kylie Jenner for Puma, Bella Hadid for Nike, etc), superstars have been vigorously upholding this feeling of style both on and off the runway, just as on and on furlough.
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